::
GENERAL MANAGER How to chose this
most important individual from background and experience. Do you
know the 4 most important personality traits this person should
possess? If you don't... contact me
- Employee attitude dictates the
feel of your club? - Employee attitude
dictates the feel of your club? See
I said that twice!!
Don't build a beautiful club, and
make mistakes here. Pretty furniture does not correct poor service!!.
Over the years I have hired and trained hundreds of bartenders,
waitress, doormen, promotional people, managers, etc. And can be
of great assistance in this category.
::
ENTERTAINMENT All areas, disco,
pop, top 40, rock, jazz, blues, electronic, live or recorded. What
will your clients want? Are you sure? I am experienced in all
of the above from supervising DJ's, to managing 10 piece house bands
to booking national acts.
:: ACCOUNTING Inventories, purchasing,
payrolls, daily reports, P & l's, bar accounting, theft and
waste control and choice of cash registers. Percentages :
· Liquor cost
· Payroll cost
· Entertainment cost
Let me show you what you need and
don't need in a cash register. This area could be where the phrase
"penny wise, pound foolish" was coined.
::
MARKETING Radio, television,
newspaper, direct mail, which is best in your market, for your club?
I have used them all and they all cost money- be sure you are getting
the best bang for your buck. Budgeting of weekly promotional costs. Some clubs need a sales
and promotion department- will yours?
::
BUDGETS AND FORECASTING
How quickly should you regain your
initial investment? Business plan for 1st year, three scenarios,
worst, acceptable, money maker. What type of club are you
creating - average revenue that will last for many years or super
high volume that will be finished in three to five years. If it
is the later do you have a game plan in place?