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GENERAL MANAGER
How to chose this
most important individual from background and experience.
Do you
know the 3 most important personality traits this person should
possess?
1.
Attitude
2. Follow Through
3. Attention to Detail
Photo: One great bartender, Clearwater Florida
2009
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EMPLOYEES
Hiring, training,
employee manuals.
Remember:
Employee attitude dictates the
feel of your club?
Employee attitude
dictates the feel of your club?
See
I said that twice!!
Don't build a beautiful club, and
make mistakes here. Pretty furniture does not correct poor service!
:: WHY CUSTOMERS QUIT
1% Die
3% Move away
5% Other friendships
9% Competitive reasons
14% Product dissatisfaction
68% Quit because of attitude of indifference
toward them by some employee
Over the years I have hired and trained hundreds of bartenders,
waitress, doormen, promotional people, managers, etc.
I can be
of great assistance in this category.
:: ACCOUNTING
Inventories, purchasing,
payrolls, daily reports, P&L's, bar accounting, theft and waste
control and choice of cash registers.
Percentages
· Liquor cost
· Payroll cost
· Entertainment cost
Let me show you what you need and don't need
in a cash register.
This area could be where the phrase "penny wise,
pound foolish" was coined
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ENTERTAINMENT
All areas, disco,
pop, top 40, rock, jazz, blues, electronic, live or recorded. What
will your clients want? Are you sure?
I am experienced in all
of the above from supervising DJ's, to managing 10 piece house bands
to booking national acts.
Photo: Jim
Robiconti at ZooFest Tampa, Florida 1987
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MARKETING
In today's ever competitive marketplace, Facebook, Twitter, Texting
and e-mails are another answer to marketing at virtually no cost to
you.
Radio, television,
newspaper, direct mail... which of these is best in your market
and for your club?
I have experience and knowledge on my side and have used all of
these marketing techniques.
Be sure you are getting the best
bang for your buck because they all cost money.
There is also budgeting of weekly promotional costs. Some
clubs need a sales and promotion department - will yours?
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BUDGETS AND FORECASTING
How quickly should you regain your
initial investment?
Do you have a business plan for the 1st year? There
are three scenarios:
1- Worst 2- Acceptable 3- Money-Maker.
What type of club are you creating? Do you want average revenue that will last
for many years or super high volume that will be finished in three
to five years?
If your choice
is the latter, do you have a game plan in place?
Photo: 43 South in
Asia, Peru 2003
:: SOME QUESTIONS YOU SHOULD BE ASKING
YOURSELF ?
Is your bar packed with people three deep but at the end of the
night the revenue doesn't seem as high as you thought?
Guests sitting at tables all night, but not many rounds sold?
Employee turnover at a higher than acceptable level?
Utility bills seem higher than normal?
Employees are dissatisfied in tip splits?
Does the quality of your crowd match the investment in the club?
Is the age group what you are looking for?
Are you successful in promoting off nights?
Is the server asking for a refill when the drink is 3/4 empty?
Is your pricing right and up to date?
Is it taking guests to long to get through the front door? (hard to
sell drinks when people are outside)
Are your nights starting later and later?
Average guest check.....how does it translate.....do you understand
it?
If you have a cover, how many comps are allowed, and who is comped
and who makes the decision and why?
Are you informed on who your regulars and big spenders are...and are
they given the special treatment they deserve?
I HAVE THE ANSWERS.
Email
Jim Robiconti |
